This blog is a transcript of a podcast interview with Jobin Bags, a recent graduate of our Full Stack Digital Marketing Nano Program. He shares his inspiring journey — from being an entrepreneur in the Maldives to getting placed as a Digital Marketing Specialist. In this conversation, Jobin reflects on his experience with the course, the learning process, challenges during placement, and how our support system helped him transition into the corporate world.

Interviewer:
Okay, so let’s start with how you came to know about us. Can you please share where you first heard about us and how you joined Jobaaj Learnings?

Jobin Bags:
I actually came across one of your Facebook ads — I believe it was about a workshop almost a year ago. I joined through that workshop. It caught my attention because I was looking for a solution to some challenges I was facing in my coaching business.

Interviewer:
Interesting! So, how has your journey been since then? What have you learned, and can you give us a bit of your background — where are you from, what have you been doing?

Jobin Bags:
I’m currently based in the Maldives. I’ve been into coaching and running multiple businesses for over 10 years. While I’ve been in the digital space, I used to outsource most of my digital tasks. But I often felt that the third-party teams weren’t aligned with my strategy or delivering quality traffic consistently.

That’s when I started looking for better, more aligned solutions — and that’s how I landed on your ad. I attended the workshop, and during one of the webinars, you mentioned the Full Stack Digital Marketing Nano Program, which covered the exact modules I was eager to learn. I instantly enrolled, and that’s when I got serious about digital marketing.

Interviewer:
That’s great to hear. How did you approach the course content?

Jobin Bags:
Even after completing many modules, I still revisit them frequently. The materials are awesome. I’ve been in digital marketing since 2013, but I never used to be hands-on. I’d just review what others created. This course gave me the confidence to implement everything myself.

Interviewer:
How many months did it take you to complete the course? And how was your placement experience with us?

Jobin Bags:
I’d say everything went smoothly up until the interview stage. Since I was an entrepreneur for so long, stepping into a structured company environment was a bit of a shift for me. The real-world application was different from what I’d learned — not because the course lacked anything, but because many businesses are still 10 years behind in systems and strategies.

For instance, there were no landing pages or structured traffic systems. I had to educate my employer first before I could implement what I’d learned. That was challenging.

Interviewer:
Where are you currently working, and what’s your role?

Jobin Bags:
I’ve been hired as a Digital Marketing Specialist. My past experience consulting for over 30 businesses helped me convince the company of my capabilities. I’m currently on a three-month probation period, and I’ve started applying everything I learned to bring about change. My current salary is around ₹16,000, which is the standard minimum offered in the country right now.

Interviewer:
That’s a solid start. If someone is considering joining our digital marketing program, what would you say? Would you recommend it?

Jobin Bags:
I’d easily rate the course 90% or higher. It’s ideal for beginners. The inclusion of advanced tools like Looker Studio and Google Tag Manager is very valuable. Most other courses only focus on running ads, but this program teaches you how to present your work to clients and management using real-time data — which is crucial in the job market.

Interviewer:
Thank you, Jobin! Any final feedback for us?

Jobin Bags:
Honestly, the course and support have been fantastic. Although I couldn’t attend many of the live sessions, I’ve been active on Discord, and you guys have been super responsive there. That helped me a lot. Thanks again!

Interviewer:
We truly appreciate that. Wishing you all the very best in your career. Feel free to reach out if you need help anytime.

Jobin Bags:
Definitely! Thanks again, and have a great day.

....

Don’t miss the full conversation—watch the podcast now and get inspired by Jobin’s journey!

 

General interview questions answered by Jobin during his selection process

 

Can you walk us through a digital campaign you executed end-to-end? What were your goals, tools used, and results?

Sample Answer:
Certainly. One campaign I worked on was for a coaching business that needed to boost webinar sign-ups. I created a targeted Facebook Ad campaign, integrated it with a custom-built landing page using ConvertKit, and tracked performance using Google Tag Manager. The goal was to drive 100+ leads in 10 days. I optimized the ad copy around pain points, set up retargeting audiences, and monitored conversions in Looker Studio. The campaign generated over 180 leads at ₹22 per lead, with a conversion rate of 12%. It was my first fully self-executed campaign, and it helped me understand audience behavior and creative testing.

How do you approach driving quality traffic to a landing page? What strategies or tools do you prefer and why?

Sample Answer:
I believe traffic without intent is just numbers. I start by identifying the audience’s key pain points and aligning my ad creatives and messaging accordingly. For paid traffic, I use Meta Ads Manager or Google Ads with keyword targeting and lookalike audiences. For organic, I focus on SEO content and social proof strategies. I also use UTM parameters and Google Analytics to monitor source quality. I prefer platforms like Google Tag Manager and Looker Studio to track performance and refine the strategy in real-time.

Since you transitioned from outsourcing to hands-on digital marketing, what challenges did you face while implementing strategies yourself?

Sample Answer:
One major challenge was bridging the gap between theory and real-world business constraints. Many businesses, especially in traditional industries, lack proper landing pages, CRM systems, or data pipelines. I had to not only implement strategies but first educate clients or stakeholders about why digital systems matter. Another challenge was time management — being both the strategist and executor — but it taught me the value of systematizing tasks using tools like Trello, Discord for support, and automations via Zapier.

What’s your experience with tools like Google Tag Manager, Looker Studio, and Facebook Ads Manager? How have you used them in past projects?

Sample Answer:
I’ve worked hands-on with all three tools.

  • Google Tag Manager helped me track custom events like button clicks and form submissions without needing developer help.

  • Looker Studio was my go-to for client reporting — I built real-time dashboards that visualized campaign ROI, funnel drop-offs, and top-performing creatives.

  • Facebook Ads Manager was where I ran lead generation campaigns with A/B testing, audience segmentation, and budget optimization. These tools helped me analyze, present, and improve performance with real data.

How do you align your marketing strategy with a brand’s business goals and customer pain points?

Sample Answer:
My first step is always to understand the customer avatar — their challenges, desires, and decision triggers. Then, I work backwards to align the campaign messaging and funnel strategy with the business goals — whether it's lead generation, product sales, or brand visibility. I use survey data, analytics, and competitor benchmarking to fine-tune messaging. For example, in one coaching project, I redesigned the landing page to directly address objections we uncovered through call feedback, which increased our sign-up conversion rate by 30%.