Soumya's Jobaaj Learnings Review: From BA Graduate to Digital Marketing at Future MVPs

"The assignments we did built my portfolio... Companies often ask me about that. Practical experience helped me realize how different real-world execution is from theoretical knowledge." — Soumya

Soumya is from Kanpur, Uttar Pradesh. She holds a B.A. and is simultaneously pursuing an MBA in Digital Marketing from Amity University through distance education. She took Jobaaj Learnings' Digital Marketing program, narrowed her focus to SEO and content writing, and is now placed at Future MVPs in Gurgaon on a ₹6.2 LPA package.

If you are searching “is Jobaaj Learnings genuine”, “is Jobaaj real or fake” or “is the digital marketing course worth it”, this is one of the few accounts here that names both the employer and the salary — Future MVPs, Gurgaon, ₹6.2 LPA, hybrid, joined in December. Two things to weigh alongside it: she is concurrently doing an MBA in the same subject, so the course was not her only training, and the portfolio work she credits was produced for an in-house property rather than an external client. Read it with the other conversations in our Interview Series and the wider feedback on the reviews page.

Who Is Soumya? Writing First, Marketing Second

Soumya is from Kanpur, Uttar Pradesh. She completed a B.A. and is currently studying for an MBA in Digital Marketing at Amity University through distance education — so she was learning the subject on two tracks at once.

The thread running further back is writing. In her words, she has always had a flair for it — “from journaling as a child to contributing to school magazines.” What she needed was not a new interest but a way to turn an existing one into a job.

How She Chose Her Niche

Digital marketing came into view when she had to pick an MBA specialisation. What was missing was focus — and this is the specific contribution she credits to the course:

"I got introduced to the idea of niches through Jobaaj Learnings. That's when I realized SEO and content writing was my thing."

That is a smaller claim than most course reviews make, and a more credible one. Digital marketing is not a single job; it is a dozen. Being told to pick a lane, and then picking the one that matched a skill she already had, is what set the direction.

Why She Enrolled: One Conversation

Soumya found the programme by Googling “top digital marketing institutes”. What converted her was not the website:

"I spoke to Harsh Sir first — he explained the course structure and assured me that the skills I'd gain would lead to real opportunities. That trust-building conversation was the turning point for me. I enrolled immediately."

Worth reading carefully if you are at that stage. She enrolled immediately after a single call. That worked out for her — but “assured me the skills would lead to real opportunities” is a sales conversation, and it is reasonable to ask for specifics in writing before committing.

What She Rated Highest: Live Sessions and Mentorship

Asked about the live and interactive classes, Soumya's answer was unequivocal — “that was the biggest standout feature.” Specifically:

• Live sessions rather than recordings alone
• Weekly doubt-clearing sessions
• One-to-one mentorship, which she says mattered most for SEO and content writing

The Portfolio Is What Interviews Were About

This is the most transferable part of Soumya's account, and it echoes what several other candidates in this series report — the coursework mattered because it produced artefacts:

"Especially in digital marketing, theory isn't enough. The assignments we did built my portfolio. For instance, you had me edit blogs for Jaage, which I now showcase in interviews. Companies often ask me about that."

Note the mechanism: interviewers ask about the portfolio piece, and the conversation goes from there. Without it, an entry-level candidate has nothing concrete to be interviewed about.

The Outcome: ₹6.2 LPA at Future MVPs, Gurgaon

Two honest caveats. The increment is something the employer mentioned, not something that has happened — a stated intention, not a fact. And the relocation is a real cost: moving from Kanpur to Gurgaon changes what ₹6.2 LPA is worth. Her own take on the city: “It's very different from Kanpur, but I love the vibe here.”

Pros and Cons, Based on Soumya's Account

What worked:

• Being pushed to choose a niche rather than learning digital marketing generically
• Live sessions, weekly doubt-clearing and one-to-one mentorship
• Assignments that produced published work she could show in interviews
• A named employer, a disclosed salary, and a package that met her expectations
• Alignment with a skill she already had, rather than a switch into something unfamiliar

SEO and Content Writing Interview Questions

Which area of digital marketing interests you most, and why?

Model answer: SEO and content writing. Good content that is optimised properly drives measurable business results, and the combination suits me — content is where I can be creative, SEO is the technical layer that makes the creativity accountable to something.

Walk us through a project you've worked on.

Model answer: I edited and optimised a set of live blog posts — rewriting existing content to read better and perform better, improving keyword usage, meta tags and readability. It was my first exposure to optimising content that was already published, which is a different problem from writing new pieces.

How do you do keyword research?

Model answer: Start with a keyword tool to find candidates by search volume and competition, then sort by intent — informational versus transactional — because a high-volume keyword with the wrong intent brings traffic that never converts. Then read competitor content on the shortlisted terms to find the gaps worth writing into.

What's the difference between on-page and off-page SEO?

Model answer: On-page is everything you control on the site: keyword usage, internal linking, title tags, meta descriptions, content quality and structure. Off-page is credibility built elsewhere — backlinks, guest contributions, social signals. You need both; strong on-page work on a site nobody links to has a ceiling.

Have you built content calendars?

Model answer: Yes — mapping blog topics to monthly goals, assigning target keywords to each piece, setting publish dates, and planning the supporting social content around each one. The value is less in the plan than in making output consistent and measurable.

How do you measure SEO and content success?

Model answer: Analytics and Search Console together — organic traffic growth, bounce rate, session duration, keyword rankings and backlink counts. For content specifically, engagement signals like time on page, comments and shares, because ranking without engagement usually means the page is not answering the question people arrived with.

What Soumya's Journey Suggests If You're Considering Jobaaj Learnings

• Pick a niche early. The single change she credits most is being introduced to niches and choosing SEO and content writing.
• Build on what you're already good at. Her writing history is why that niche worked; the course aligned an existing skill rather than replacing it.
• Treat assignments as portfolio pieces. Interviewers asked about her published edits — the assignment was the interview material.
• Use the one-to-one mentorship. She names it, alongside live sessions, as the standout part of the training.
• Don't enrol on a phone call alone. It worked out for her, but get the specifics of what is promised in writing before you pay.
• Factor in relocation. ₹6.2 LPA in Gurgaon is not ₹6.2 LPA in Kanpur.

Full Podcast Transcript

The complete conversation, unedited.

Frequently Asked Questions

Is Jobaaj Learnings genuine, or is it fake?

This page documents one recorded case: Soumya, a B.A. graduate from Kanpur, who took the Digital Marketing program, specialised in SEO and content writing, and is placed at Future MVPs in Gurgaon on ₹6.2 LPA. Employer, city, work model and salary are all stated on camera. She is also concurrently doing an MBA in the same subject, which is relevant context. See the wider review set on the reviews page.

What salary did she get?

₹6.2 LPA, hybrid, at Future MVPs in Gurgaon, joined in December. She says it matched her expectations, and that an increment after two months was mentioned subject to performance — a stated intention rather than something that has happened.

What made the difference in her interviews?

Her portfolio. Course assignments produced published blog edits that she showcases, and she says companies often ask about that work specifically.

What's the most useful part of the digital marketing course?

For Soumya: the live interactive sessions, weekly doubt-clearing, and one-to-one mentorship — plus being introduced to the idea of choosing a niche rather than learning digital marketing broadly.

Do you need a marketing degree to get into digital marketing?

Soumya has a B.A. and was studying an MBA in digital marketing alongside the course. What she credits for the job is the niche focus and the portfolio, not a qualification.

How should I choose a specialism within digital marketing?

Her approach was to match the niche to a skill she already had. Writing had been a lifelong strength, so SEO and content writing was a natural fit — rather than picking whichever specialism looked most lucrative.