CASE DESCRIPTION:-

Outkart is a mid-sized e-commerce company specializing in outdoor gear such as tents, rucksacks, gloves, ropes, etc. Although the company offers high-quality products that are loved by its customers, its online presence is almost negligent, thereby limiting its brand customers served and geographic location. 

Considering the online market’s untapped potential, the growth opportunities, and the company’s lack of know-how in the field, it decided to avail external assistance. Thus, it approached our digital marketing agency, seeking to enhance its online presence, boost sales, and expand its customer base.

CHALLENGES FACED:-

  • Low Online Visibility: Despite offering quality products,  struggled to rank prominently in search engine results. Its website was on the fourth or fifth page of the search results, leading to low organic traffic.

 

  • Inconsistent Social Media Presence: The company lacked a cohesive and engaging social media strategy. Its Instagram page wasn’t optimized properly to convey its message and the media upload was inconsistent and poorly planned, resulting in limited audience engagement and brand awareness. 
  • Conversion Rate Optimization: While the website attracted visitors, the conversion rate from visitors to customers remained low. Less than 6 out of 20 visiting members were choosing to purchase something from the website, indicating that there were issues in the user journey and site experience.

STRATEGIES IMPLEMENTED:-

  • Search Engine Optimization (SEO): We conducted an extensive audit of the website to identify and rectify technical SEO issues. Our team optimized on-page elements, improved site speed, and created high-quality, keyword-rich content to enhance search visibility. This helped the website to be on the first page of the relevant search results, thereby significantly improving its ranking.
  • Pay-Per-Click (PPC) Advertising: We developed targeted PPC campaigns on platforms like Google Ads and Bing Ads to capture high-intent users. With keyword targeting, compelling ad copy, and rigorous A/B testing, we were able to drive more traffic to maximize their ROI.

  • Social Media Overhaul: We created a comprehensive social media strategy that aligned with the brand's identity. We revamped their Instagram and set up their Facebook and Twitter accounts to share engaging content. We leveraged our influencer partnerships and ran quiz contests to increase brand awareness and engagement.
  • Conversion Rate Optimization (CRO): With continuous A/B testing on key landing pages, we improved the user interface and navigation, streamlined the checkout process, and added a few persuasive call-to-action buttons, such as “Click here for more” and “Get this deal NOW”, to enhance the overall user experience and boost conversions.

RESULTS ACHIEVED:-

  • Higher Organic Traffic: After implementing our SEO strategies, organic traffic to the website increased by almost 75% within six months.
  • Better PPC Performance: With our optimized PPC campaigns, we saw a 40% increase in click-through rates (CTR) and a 30% decrease in cost per acquisition (CPA), thereby improving its CAC metrics.

  • Improved Social Media Engagement: The engagements on Outkart’s social media platforms surged by a staggering 120%, leading to a 50% increase in website referral traffic from all social channels.
  • Higher Conversion Rates: Our conversion rate optimization efforts led to a 30% improvement in the conversion rate, translating to a 35% increase in sales and revenue.

  • Overall Business Growth: Outkart saw a 60% growth in online sales and expanded its customer base by reaching new demographics through our targeted marketing efforts.

TOP LEARNINGS:-

  • A holistic digital marketing approach encompassing SEO, PPC, social media, and CRO can yield significant results.
  • Regular analysis and optimization based on data-driven insights are crucial for sustained growth in digital marketing.
  • Consistent and engaging content across various digital channels can significantly impact brand visibility and customer engagement.
  • A comprehensive digital marketing strategy, tailored to the specific needs of a business, can drive substantial growth and achieve measurable results.
  • In this era, where technology is improving regularly, not leveraging it to grow one’s business is a big loss in terms of opportunity for any business.

 

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