This blog shares an insightful conversation from one of our recently placed candidates, Ansh, who successfully completed the Digital Marketing Program through our platform and is now thriving in the industry. In this podcast, Ansh shares his journey, the struggles he faced, the learning experiences, and the final breakthrough in landing his dream job.

Let’s dive into the conversation!

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Podcaster

Hello everyone! Today we have another successful placement with us. Congratulations on an excellent placement. So, how are you?

Ansh

I'm all good, sir, and thank you for your wishes!

Podcaster

Yeah, excellent! So, what is your background? You know, for people who don’t really know you. Give us a brief introduction of yourself.

Ansh

Yeah, so my name is Ansh, and I’m from Pune. I recently graduated from BMCC college where I pursued a BBA degree specializing in marketing. As a marketing student, I was excited about the digital marketing domain. After college, I struggled with finding a job. Most roles I was getting were sales-related, which didn’t excite me much. However, digital marketing was something I was truly passionate about. So, I worked as a market research executive at QLB Marketing Insights, but I quickly realized that this wasn’t the right fit for me. I then decided to make a change and pursue the career I truly wanted. I came across Jobbaj Learnings, which offered free workshops, and in August, I attended a session by Harshit Sir on Performance Marketing. This workshop really caught my attention and gave me the insights I needed. After that, I got a one-on-one call from Jobbaj Learnings, and we discussed my career path. That’s when I decided to take the next step.

Podcaster

That’s great! So, what is the role that you’re stepping into now? How is it different from your previous one?

Ansh

The role I’m in now is in digital marketing, which is a completely different field from my previous job as a market research executive. In market research, I was involved in gathering data from various sources and working on projects in industries like cement and transportation. However, in digital marketing, it’s more about hands-on work with e-commerce businesses, driving performance through various strategies like Google Ads, Facebook Ads, and SEO. I’ve also joined a company that provides six months of training and development, after which I’ll transition into real-time projects.

Podcaster

That's fantastic! Now, sometimes we see that our degrees don’t always land us in the roles we desire. You mentioned that after completing your BBA, you got mostly sales roles and had to work as a market research executive. What do you think is the reason why we can’t land the jobs that our degrees prepare us for, even though you have a degree in marketing?

Ansh

This is a great question, and I’ve been thinking about it too. I graduated from BMCC Pune, which is a great college with good placements and an excellent education system. But after completing my BBA, I realized that I didn’t have the practical, technical skills that companies were looking for. While my soft skills like communication, interpersonal skills, and presentation abilities were solid, I lacked the hands-on experience and technical knowledge that is often needed for roles in digital marketing. During my college, we learned the basics of marketing, but when I started job hunting, I faced difficulties because I didn’t have the specific skills required for marketing roles like digital marketing, SEO, or content strategy. I realized that having a degree wasn’t enough unless I had the right skill set to match the industry needs.

Podcaster

So, what kind of skills are we talking about here? What skills did you develop with Jobbaj Learnings that were missing in your college curriculum?

Ansh

College did a good job in developing my soft skills and interpersonal abilities, but there was a gap in technical skills, especially in digital marketing. I had done a basic digital marketing course in college, but that didn’t fully prepare me for the real-world job market. With Jobbaj Learnings, I gained practical experience in digital marketing tools and strategies, such as Google Ads, SEO, and content creation. The full-stack digital marketing course really helped me understand how to apply these concepts to real-time projects. These technical skills made me more confident in my ability to deliver results and proved essential in landing my current role.

Podcaster

That’s really insightful. Now, what do you think are the three most important skills students need to focus on today to get a job in digital marketing?

Ansh

Digital marketing is a vast field, so it really depends on what excites you. For instance, if you enjoy creating content and graphics, content creation might be the right fit for you. If you love working with numbers, Google Analytics and Google Search Console are essential tools. For others, SEO, paid advertising, and social media management are key areas to explore. The most important thing is to get your concepts clear and then explore which part of digital marketing excites you the most. Once you know your area of interest, you can deep dive into learning those skills and start applying them.

Podcaster

That’s great advice. Now, let’s talk about your family. Parents are often concerned about us and our careers. How did your parents react when they found out that you finally got the job you wanted?

Ansh

Initially, when I was working as a market research executive, my parents were happy that I had a job, but I wasn’t truly satisfied. Deep down, I knew I wanted to do something else. When I decided to transition into digital marketing, my parents supported me. They encouraged me to pursue what I was passionate about. The job hunting process was tough, and I faced a lot of rejections because I lacked experience. But I kept at it, and eventually, I started getting multiple calls a day for interviews. My LinkedIn profile and resume were well-optimized, and once I gained confidence in my skills, I cracked the interview and got the job I wanted. My family was really happy and proud of me when I finally landed this job.

Podcaster

That’s really inspiring, Ansh. It’s not easy to stay focused through all the struggles and rejections. Now, to wrap up, what advice would you give to fellow students who are trying to get into digital marketing but don’t know where to start or what mistakes to avoid?

Ansh

My final message would be ..............

Don’t miss the full conversation—watch the podcast now and get inspired by Ansh’s journey!

 

General interview questions answered by Ansh during his selection process

How do you prioritize tasks when working on multiple digital marketing campaigns at the same time?

Sample Answer: I prioritize tasks based on the campaign's objectives and timelines. First, I assess the most critical elements such as budget allocation, ad copywriting, and targeting strategies. I use project management tools like Trello or Asana to keep track of all tasks and ensure timely execution. I also stay flexible to address any immediate issues, like optimizing underperforming campaigns, while continuing to move forward with others.

What is SEO, and why is it crucial for digital marketing?

Sample Answer: SEO, or Search Engine Optimization, is the process of optimizing a website to rank higher in search engine results pages (SERPs). It’s crucial for digital marketing because it helps drive organic traffic to websites, which leads to better brand visibility, higher engagement, and ultimately, more conversions. Effective SEO ensures that potential customers can find a business when they search for relevant products or services.

How do you keep up with the latest trends in digital marketing?

Sample Answer: I regularly follow digital marketing blogs, such as Moz, Neil Patel, and HubSpot, to stay updated on the latest trends. I also participate in online webinars and workshops to continue learning and expanding my knowledge. Additionally, I am active on LinkedIn groups and forums where digital marketing professionals share their insights and experiences.

What role does data play in digital marketing, and how do you analyze campaign performance?

Sample Answer: Data plays a crucial role in digital marketing by providing insights into campaign performance, customer behavior, and ROI. I analyze data using tools like Google Analytics and Facebook Insights to track key metrics such as traffic, conversion rates, and user engagement. By reviewing this data, I can make informed decisions to optimize campaigns, adjust budgets, and target the right audience for maximum results.

Tell us about a time when you had to learn a new digital marketing tool or platform quickly. How did you approach it?

Sample Answer: During my course, I had to quickly learn to use Google Analytics, a tool I had no prior experience with. To learn efficiently, I watched tutorials, attended webinars, and practiced using the tool on sample data. Within a week, I was comfortable navigating the platform and using it to track website performance. My approach was to break down the tool’s features step by step and apply them in real-time scenarios.

How do you approach content creation for a digital marketing campaign?

Sample Answer: When creating content for a digital marketing campaign, I first identify the target audience and understand their preferences. I ensure the content aligns with the brand’s voice and goals, focusing on clear messaging. I incorporate SEO strategies by including relevant keywords and ensuring that the content is optimized for search engines. I also ensure that the content is engaging, visually appealing, and provides value to the audience.

What do you think is the most important aspect of digital marketing for an e-commerce business?

Sample Answer: For an e-commerce business, I believe the most important aspect of digital marketing is performance marketing, particularly paid search ads and social media campaigns. These channels allow you to target specific customer segments, drive traffic to product pages, and optimize conversions. Additionally, having a strong SEO strategy is essential for long-term growth by generating organic traffic that can significantly reduce customer acquisition costs.