Ansh's Jobaaj Learnings Review: From Market Research Executive to Digital Marketing

"The job hunting process was tough, and I faced a lot of rejections because I lacked experience. But I kept at it, and eventually, I started getting multiple calls a day for interviews." — Ansh

Ansh is from Pune and graduated from BMCC with a BBA specialising in marketing. Despite a marketing degree from a college he describes as having good placements, the roles he was offered were mostly sales — so he took a job as a Market Research Executive instead, and quickly found it was the wrong fit. He attended a free Jobaaj Learnings workshop on performance marketing in August, took the Digital Marketing Program, and moved into a digital marketing role working on e-commerce.

If you are searching “is Jobaaj Learnings genuine”, “is Jobaaj real or fake” or “is the digital marketing course worth it”, Ansh's account is useful precisely because he had a marketing degree already and it did not work. He also states plainly that he faced a lot of rejections and that his new employer is putting him through six months of training before he touches live projects. The employer is not named and no salary is given. Read it alongside the other conversations in our Interview Series and the wider feedback on the reviews page.

Who Is Ansh? A Marketing Degree That Led to Sales Offers

Ansh is from Pune and graduated from BMCC with a BBA specialising in marketing. He is careful not to blame the college:

"I graduated from BMCC Pune, which is a great college with good placements and an excellent education system. But after completing my BBA, I realized that I didn't have the practical, technical skills that companies were looking for."

What he was actually offered tells the story better than any general complaint: “Most roles I was getting were sales-related, which didn't excite me much.” A marketing degree, and the market answered with sales jobs.

The Job He Took, and Why He Left

Rather than wait, Ansh took a job as a Market Research Executive. His description of the work: gathering data from various sources on projects in industries like cement and transportation.

His verdict was quick and honest: “I quickly realized that this wasn't the right fit for me.”

Worth noting for anyone in the same position — he was employed when he decided to retrain. The choice was not between a course and unemployment; it was between staying in a role that did not fit and paying to change direction.

His Diagnosis: Soft Skills vs Technical Skills

Ansh's analysis of why a marketing degree did not produce marketing offers is the most useful part of this review:

And a detail that matters if you are relying on a college elective: “I had done a basic digital marketing course in college, but that didn't fully prepare me for the real-world job market.”

His conclusion: “having a degree wasn't enough unless I had the right skill set to match the industry needs.”

How He Found the Programme: A Free Workshop First

Ansh's entry point was not a sales call:

1. He came across the free workshops.
2. In August he attended a session on performance marketing, which he says gave him the insights he needed.
3. A one-to-one call followed, where they discussed his career path.
4. He enrolled.

Several candidates across this series describe the same sequence — free workshop, then a conversation, then enrolment. If you are evaluating the programme, that free session is a reasonable place to test the teaching before spending anything.

What the Course Added

The skills Ansh names specifically:

• Google Ads
• SEO
• Content creation
• Applying these to real-time projects rather than exercises

His framing of the effect: “These technical skills made me more confident in my ability to deliver results and proved essential in landing my current role.”

The Job Search: Rejections, Then Multiple Calls a Day

This is the part of Ansh's account that is worth quoting rather than summarising, because it shows both halves:

"The job hunting process was tough, and I faced a lot of rejections because I lacked experience. But I kept at it, and eventually, I started getting multiple calls a day for interviews. My LinkedIn profile and resume were well-optimized, and once I gained confidence in my skills, I cracked the interview and got the job I wanted."

Two things changed between those states, on his own telling: an optimised LinkedIn profile and resume, and enough confidence in his skills to hold up in interviews. The rejections came first, and there were a lot of them.

The Outcome: E-Commerce Digital Marketing, After Six Months of Training

Ansh's new role is in digital marketing for e-commerce businesses — “driving performance through various strategies like Google Ads, Facebook Ads, and SEO.”

And a detail he gives that most candidates would leave out:

"I've also joined a company that provides six months of training and development, after which I'll transition into real-time projects."

Pros and Cons, Based on Ansh's Account

What worked:

• A free workshop that let him assess the teaching before committing
• Technical skills — Google Ads, SEO, content creation — that his degree and college elective had not provided
• Application to real-time projects rather than theory alone
• Profile and resume optimisation, which he links directly to the shift from rejections to daily interview calls
• A move out of a role he knew was wrong, into the field he wanted

What his account shows honestly:

• A lot of rejections, specifically for lack of experience — the course did not remove that objection.
• Six months of employer training before he works on real projects.
• No employer named, no salary disclosed, and no rating given.
• A marketing degree from a good college was not enough — which cuts both ways as a lesson.

Digital Marketing Interview Questions and Model Answers

How do you prioritise across multiple campaigns at once?

Model answer: By campaign objective and deadline — assessing what actually moves the outcome, usually budget allocation, ad copy and targeting. A task board keeps the execution visible. The part that needs flexibility is reacting to an underperforming campaign mid-flight without letting the others slip.

What is SEO and why does it matter?

Model answer: Optimising a site so it ranks higher in search results. It matters because organic traffic compounds — it improves visibility and engagement without a per-click cost, which over time lowers customer acquisition cost in a way paid channels cannot.

How do you keep up with digital marketing trends?

Model answer: Industry blogs and practitioner publications, webinars and workshops, and professional groups where working marketers discuss what has actually changed. Platform changes are announced late and felt early, so the practitioner channels usually move faster than the official ones.

What role does data play, and how do you analyse campaign performance?

Model answer: Data is what separates optimisation from guessing. I track traffic, conversion rate and engagement in analytics and platform-native insight tools, then use that to reallocate budget, adjust targeting and cut what is not converting. The metric that matters is the one tied to the campaign's objective, not the one that looks best.

Tell us about learning a new tool quickly.

Model answer: I had no experience with web analytics when I started. I worked through tutorials, attended sessions, and practised on sample data rather than reading about it — within a week I could navigate it and use it to track site performance. Breaking a tool into its individual features and applying each one immediately is faster than trying to learn it whole.

How do you approach content creation for a campaign?

Model answer: Start with the audience and what they actually want, then align to the brand's voice and the campaign goal. Build in SEO through relevant keywords and structure rather than bolting it on afterwards. And make sure the piece is worth someone's attention on its own terms — optimised content nobody wants to read still fails.

What matters most in digital marketing for e-commerce?

Model answer: Performance marketing — paid search and social — because it lets you target specific segments, drive traffic to product pages and optimise conversion directly. But a strong SEO strategy is what makes it sustainable: organic traffic reduces acquisition cost over the long run, so the two work as a pair rather than alternatives.

Ansh's Advice on Choosing a Digital Marketing Specialism

Asked which three skills students should focus on, Ansh refused the list and gave a method instead:

"Digital marketing is a vast field, so it really depends on what excites you."

His mapping:

• If you enjoy creating content and graphics → content creation
• If you love working with numbers → Google Analytics and Google Search Console
• Otherwise → SEO, paid advertising, or social media management

And the sequence he recommends: “get your concepts clear and then explore which part of digital marketing excites you the most. Once you know your area of interest, you can deep dive.” Breadth first to find the lane, then depth.

Full Podcast Transcript

The complete conversation, unedited.

Frequently Asked Questions

Is Jobaaj Learnings genuine, or is it fake?

This page documents one recorded case: Ansh, a BBA marketing graduate from BMCC Pune, who left a market research role, took the Digital Marketing Program, and moved into an e-commerce digital marketing job. He describes a lot of rejections along the way and six months of employer training before live projects. His employer and salary are not stated. See the wider review set on the reviews page.

Why doesn't a marketing degree get you a marketing job?

Ansh's answer: his degree built communication, interpersonal and presentation skills but not the hands-on technical capability employers screen for — SEO, digital execution, content strategy. Even a basic college digital marketing course did not close that gap.

Did he get the job through placement support?

He does not say. What he credits is the technical skills plus an optimised LinkedIn profile and resume, which is when the interview calls started coming.

How many rejections did he face?

He does not give a number, but says there were a lot, specifically because he lacked experience. Things turned once his profile was optimised and his confidence in his skills had built.

Which digital marketing skill should I learn first?

Ansh's method rather than a list: get your concepts clear across the field, work out which part genuinely interests you — content, analytics, SEO, paid ads or social — and then go deep on that one.

Is his new role a full digital marketing job?

Eventually. He has joined a company that puts him through six months of training and development first, after which he transitions to real-time e-commerce projects.